Wimax free essay sample

1. INTRODUCTION Wateen Telecom is the first company in the world to roll-out a WiMAX network at a country-wide scale. WiMAX is a standards-based technology enabling the delivery of last mile wireless broadband access as an alternative to wired broadband like cable and DSL. With globally renowned partners such as Motorola, Cisco, and Intel, the stage is set to revolutionize the way you use technology! With Wateens WiMAX network, you get access to: †¢ Broadband Internet with up to 2Mbps dedicated speeds †¢ Telephony with over 40 value added features, and Fully secure high-speed data networks Subscribers can use advanced telephony, surf the Internet at super-fast speeds, make video calls, and watch IP-TV through the comfort and ease afforded by a single connection. 1. 1 Packages: Package A Free CPE with 512Kbps Internet and ‘EverGreen Unlimited Telephony †¢ Option 1 Pay once: Rs. 17,999 †¢ Option 2 Upfront payment: Rs. We will write a custom essay sample on Wimax or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 2,999 plus 1st monthly charge. Submit 11 post-dated cheques of Rs. 1,350 each Package B Free CPE choose your own Internet Telephony tariff †¢ Option 1 Upfront payment: Rs. 8,499 plus 1st monthly charge. Submit 11 post-dated cheques for monthly charges †¢ Option 2 Upfront payment: Rs. 2,999 plus 1st monthly charge. Submit 11 post-dated cheques of Rs. 499 plus monthly charges 1. 2 Research Objectives: †¢ To determine overall customer satisfaction level of Wateen Wimax †¢ Determine the customer profile of Wateen Wimax users and the values they seek while choosing an internet connection †¢ To determine their reason for switching to Wimax †¢ How satisfied are the customers with different features of Wateen Wimax such as speed, connectivity, price and customer service 1. 3 Research Design The Research was based on a questionnaire that consisted of questions designed to achieve the desired research objectives. The questionnaire consisted of nineteen questions with a mix of open ended, close ended and scaled responses. The chosen sample was fifty people who are users of Wateen telecom so that we can find out what they feel about its services. These fifty interviews included field surveys and telephonic interviews. 2. USER PROFILE As far as the profile of wateen Wimax users is concerned it can only be afforded by socio economic classes A and B because the initial and monthly charges are fairly high. Wateen Wimax users that we interviewed belong to different segments, use it for different purposes, they are using the service from different time periods and they are also using variable packages. These all dimensions of selected users are explained in detail as follows. 2. 1 User Profession: According to our research findings based on interviews from 50 respondents 19 of the users are employees of different organizations, 17 users have their own businesses, 11 are students, 2 are housewives and 1 is a doctor. Findings are also shown in fig. . 1 in which jobs people, business men and students are three big sectors respectively. [pic] 2. 2 User type: Out of 50 users that we interviewed 20 are using WiMax in their offices while 30 are home users. This is also shown in figure 1. 2 as 60% of users are home users while 40% are office users. 2. 3 Usage Period: The users we interviewed have been using the WiMax service for different periods as shown in figure 1. 3. Out of 50 respondents 10 users are such who are using the service since the launch of WiMax in Pakistan. 8 users are using the service for last 3 months, 17 for 2 months and 5 for 1 month. [pic] 2. 4 Package: Wateen Wimax provides different packages with different speeds and download volumes. If we compare the use of packages on the base of different speeds most of the users use the package with speed of 512 kbps. According to our findings 39 of 50 users use 512kbps package while 7 respondents use 256kbps package, 3 respondents use 1MB and only one respondent uses 2 MB package. 2. 5 Reasons to switch: Many customers of Wateen Wimax were previously users of Broadband/DSL, dialup and Local Area Network. Out of the taken sample previously 29% users were on dialup, 42% were using DSL and 29% were using Local Area Network to access the internet. There were different reasons given by customers for switching to Wateen Wimax. 25% switched because of poor customer service, 10% switched because they were attracted by the availability of wireless connection feature, 27% switched because they were having speed issues, and onnectivity was found to be the major issue with 37% of people saying that they switched to Wateen Wimax because of connectivity issues. 1% said that they were having other issues such as they did not have PTCL landlines. 2. 6 Importance of features: [pic] Different customers value different attributes of an internet connection while choosing which one to get. The attributes of internet connections for which importance to customers was measured are wireless connectivity, spe ed, price, and customer service. Connectivity and Speed were found to be the two attributes that were most valued by customers with 90% of the sample regarding connectivity as very important and 86% regarding speed as very important. None consider speed and connectivity as not important. Price was not important for 12% of the sample, 48% said it is important and 40% say it is very important. 16% say customer service is not important, 38% say it is important and 46% say it is very important. 3. CUSTOMER SATISFACTION OF WATEEN WIMAX 3. 1 Likeability of features: Upon asking what feature of Wateen Wimax’s service people like the most, there were variable responses. 2% of the people said that the attribute about Wateen Wimax that they like the most is the wireless connectivity, 28% like the speed, only 6% like the prices being offered and 4% like its customer service. This shows that a high number of people like the wireless connectivity feature which is a new concept in Pakistan. 3. 2 Satisfaction levels: We hav e measured the satisfaction level of Wateen WiMax users on four criterions namely connectivity, speed, price and customer service. The satisfaction scale was divided into five levels; very dissatisfied, dissatisfied, neutral, satisfied and very satisfied. According to the findings no WiMax user was very satisfied with the connectivity while out of 50 respondents 5 users were very dissatisfied with the connectivity, 19 were dissatisfied, 10 were neutral while 16 were satisfied with the connectivity. As shown in the fig 68% of the respondents were either not happy with the connectivity or did not find it to be up to the mark. Speed relatively scored better then the connectivity. Out of 50 respondents 4 were very satisfied with the speed, 18 were satisfied, 10 were neutral, 12 respondents were dissatisfied with the speed while 6 were very dissatisfied. respondents do not consider Wateen is charging appropriate prices for the WiMax and were very dissatisfied. 12 were dissatisfied, 17 thought it to be just right, only 15 respondents out of 50 perceived the prices to be appropriate and were satisfied while 1 respondent was very satisfied with the prices. Wateen customer service received a mix response. Out of 50 respondents 16 were very di ssatisfied with the customer service, 8 were dissatisfied, and 10 were neither satisfied nor dissatisfied. 16 respondents rate the customer service to be satisfied while none of them were very satisfied. RATING |CONNECTIVITY |CONNECTIVITY % |SPEED |SPEED % |PRICE |PRICE % |C. S |C. S % | |VERY DISSATISFIED |5 |10% |6 |12% |5 |10% |16 |32% | |DISSATISFIED |19 |38% |12 |24% |12 |24% |8 |16% | |NEUTRAL |10 |20% |10 |20% |17 |34% |10 |20% | |SATISFIED |16 |32% |18 |36% |15 |30% |16 |32% | |VERT SATISFIED |0 |0% |4 |8% |1 |2% |0 |0% | |Total |50 | |50 | |50 | |50 | | | 3. 3 Rating Scale: [pic] According to our findings overall performance of Wateen WiMax was an average one. Out of 50 respondents 29 gave it an overall score of 5 or below as depicted in the fig. Out of the remaining 21 respondents 5 gave it a score of 6, 7 respondents gave it a score of 7, 6 respondent gave it a score of 8, 2 respondents viewed Wateen WiMax to be performing well and gave it a score of 9 and only 1 rare respondent was completely satisfied with Wateen WiMax and gave it a score of 10. The average score was thus found to be 5. 3 which means the overall satisfaction level of Wateen is neither very good nor very poor or alarming. But this means that they certainly need to improve on it. 3. 4 Comments: The comments from Wimax users are: 42% of users made no comment about Wateen and its Wimax service †¢ 6 % of users said that unlimited download services should be introduced by Wateen and volume based packages should be finished †¢ 12 % said that the Wateen services are not up to expectation †¢ 10 % users said that the routers placed by Wateen should be of good quality and more routers should be placed because currently the routers are either placed a way from some localities and signals are weak in those areas †¢ Few users are so disappointed by Wateen services that they said that the Wateen offices should burnt down 4. CONCLUSION AND RECOMMENDATIONS †¢ Wateen needs innovative service offerings — currently it doesn’t even offer bundles or server which provides entertainment channels. †¢ Overall Wateen still behaves as a monopoly it has to change its attitude. At a minimum, avoiding billing errors and providing competent and courteous service to its customers is essential if Wateen wants to show that it is transforming itself to a competitive company which cares for its customers †¢ As Wateen is using Warid towers so due to load of cellular services the signals of Wateen got weak. So they need to separate there towers so improve here performance †¢ The router provided by Wateen should be of good quality. Or more than one router should be given by them so the signal problem should be resolved. †¢ People are not satisfied with the call centers and the customer service. The response from call centers should be positive and valid which results in satisfied customers . †¢ For its success Wateen will have to do more than just depend upon its wireless connectivity feature. 5. APPENDIX Primary Information †¢ http://www. wateen. com/ †¢ Survey (Questionnaire) Secondary Information (Blogs, User Comments) †¢ http://sarfarazsoomro. logspot. com/2008/01/on-fly-with-wimax. html †¢ http://www3. fuzedbulb. com/fuzedblog/wateen-experience. html †¢ http://www. blogcatalog. com/blogs/the-tech-turtle/posts/tag/wateen/ †¢ http://techlahore. wordpress. com/2007/12/21/pakistan%E2%80%99s-wateen-launches-godzilla-sized-wimax-network/ Fig (C) usage period Fig (J) Comments Fig (I) Satisfaction Level Table (A) Satisfaction Level Fig (H) Satisfaction Levels Fig (G) Likeability of Features Fig (F) Importance of Features Fig (E) Reasons to Switch Fig (D) Packages Fig (B) user type Fig (A) user profession

20 Response Essay Topics Great Ideas Related to the Rite of Passage

20 Response Essay Topics Great Ideas Related to the Rite of Passage If you have gone through our first guide, 10 facts on the rite of passage, you are right on track. In our second guide, we discuss 20 topics on the rite of passage so you don’t have to spend more time than necessary trying to find a relevant topic for your response essay. Furthermore, we have also included a sample response essay which you can utilize for your assignment. Be sure to follow-up this guide with our third and last guide how to outline a response essay on the rite of passage which will help you evaluate the structure to use while writing a response essay. Here are 20 topics on the rite of passage for a response essay: Rites of Passage in Ancient Greece Jewish Customs and Their Rites of Passage Common Rites of Passage in Indian Culture Rites of Passage and Their Significance Roles of Rites of Passage in a Human Society Correlation between Religion and Rites of Passage Personal Views on the Rites of Passage Effects of Rites of Passage on Social Statuses Four Stages of the Rites of Passage Rites of Passage on Birth and Pregnancy Common Rites of Passage to Perform before Marriage Role of Rites of Passage on Manhood and Adults The Rite of Baptism a Highly Desirable Ceremony Initiation Rites of Passage in Different Cultures Rites of Marriage and Betrothal Role of Rites of Passage to Avoid Incest Common Mortuary Rites of Different Religions Correlation between Rites of Passage and Culture The Significance of Rites of Passage on Human Behavior What is â€Å"Coming of Age Day† All about? Now you have 20 topic suggestions to choose from and start writing your response essay. To make the things easier, we have also provided you with a sample essay below. If you haven’t already, check out our first guide, 10 facts on the rite of passage for a response essay, which assists you throughout the writing process. Once you have gone through this (second) guide, be sure to read our third (and last) guide on how to outline a response essay on the subject. This will help you in writing a brilliant response essay for your professor and keeping the former smooth and professional. Here is a sample of a response essay on the rite of passage: Sample Response Essay Four Stages of Rites of Passage Rites of passage are ceremonial events that exist in all kind of cultures and religions throughout the world. A rite of passage actually describes the significance of a person’s status and there are rituals and traditions that are performed to transcend the person’s status in front of the group (or tribe) he/she is part of. This essay will describe the importance and stages of rites of passage that are found throughout history. The significance of rites of passage varies from one society to another, one religion to another; one culture to another and so on. But if we were to talk generally, a rite of passage plays a vital role in human behavior, society and culture. It shapes the life of a person if it’s importance is taken into consideration. Most of the time, a rite of passage is actually considered a ceremony to celebrate the milestones that a person hits in order to pass on to the next stage. Speaking of stages, there are four primary stages found in the rite of passage. First of these are birth rites. When it comes to birth rites, it is often a collection of distinct rituals that include the mother, father, relatives and members of society. The rites start taking place during the pregnancy period and continue till the child has been introduced to supernatural beings or an omnipotence entity commonly known as god(s). Mostly, the rites concern both parents and the child who will be coming into the world. Depending on the religion, culture and society, the mother of an upcoming child will refrain from heavy or â€Å"back breaking† activities while the father will give more time to the mother and meet her needs and wants in any way possible. Once the child has been delivered successfully, he/she is baptized and introduced to the super-beings of religion, i.e. god(s) or other entities that play a significant role in that specific society. Initiation rites are another group often considered as the rites of coming of age. It was considered that initiation rites were applied on people who reached had puberty level but according to an extensive historical research, this may not be true after all. In many religions, cultures and society, the initiation rites take place when a person is considered to have attained maturity. These rites include rituals where supernatural beings are introduced to the person either by fasting, physical exertion or consumption of herbs that results in altering common sensibilities and inducing hallucinations. However, in modern societies such as today, initiation rites are only sufficient when we are talking about breaking milestones such as getting a driving license, graduating, marrying etc. Ever since the era of technology took over, spiritualism is not considered a part of our lives and people have focused more on their social and financial rites instead. Going further with our list marriage rites are seen mostly in every religion, culture and society throughout the world. It’s what bonds two families together. However, the tradition and rituals vary. In some societies, exchange of goods and transfer is required whereas in some societies, a simple vow is what is needed. The insignia of change in social status also varies; in modern societies, wedding rings are sufficient to show that the couple is married. In other cultures, one is required to have to wear tattoos, ornaments or other embellishments to show the significance of marriage. The final group is death rites. This is one exception that does not change when it comes to the differentiation between societies, cultures and religions. All of these communities believe that there is an afterlife, not for our bodies, but for our souls (spirits) or consciousness. Every religion, culture and society holds a variety of rituals for their dead. Religion and culture play a vital role in keeping the rites of passage alive in this modern era because societies have become ignorant for most rites of passage and only a few of them are actually considered of importance. This should give you a fairly good idea on how to write on a rite of passage response essay. However, you should check out our final guide which tells you precisely how to shape up your response essay from start to finish. References: Rites of Passage. International Encyclopedia of Marriage and Family. 2003: Encyclopedia. encyclopedia.com/doc/1G2-3406900364.html Bobby C. Alexander (2009) â€Å"Rite of Passage† Encyclopedia Britannica  https://www.britannica.com/topic/rite-of-passage/ Samuel G.F. Brandon â€Å"Death Rite† Encyclopedia Britannica  https://www.britannica.com/topic/death-rite Tabar, Margaret. Rite of passage. Knowledge Quest 30.4 (2002): 29. Lewis, Amy. Rite of Passage. Amaranthus 1994.1 (2013): 19. Van Gennep, Arnold. The rites of passage. University of Chicago Press, 2011. Stevenson, Kenneth W. Nuptial Blessing: A Study of Christian Marriage Rites. Alcuin Club/SPCK, 1982.

Contextualise an artwork (or a series of artworks) made from 1980 Essay

Contextualise an artwork (or a series of artworks) made from 1980 onwards. Discuss how this work relates to the ideas presented in three critical texts - Essay Example The most significant meaning of this piece therefore is the theme of death, shows that the death breathe to communicate (Preziosi 2009). However like any other art work the meaning of this piece depends entirely on the viewer, so it may have varying meanings Witkin is an American born 1939 in Brooklyn of a catholic mother and a Jewish father. It is assumed that his art work is attributed to the accident he witnessed at a tender age; hence the graphic and not so appealing photographs (Witkin 1985). A child was knocked down by a car and her head was swept to the feet of Witkin, this left him traumatized and freaked out, hence his inspiration in art to link the dead and the living. He has studied sculpture and worked as a photographer for the better part of his life, but never done commercial photography. He currently resides in the New Mexico (Preziosi 2009). Witkin argues that his work is aimed at making him a better person, loving, and unselfish (Witkin 1985). He goes further in explaining that he goes for the outcasts in society who are his main inspiration. Critics however have found more immorality in the work of Joel peter arguing that is work is not for the faint hearted (Witkin 1985). This is true as most of his pieces of art are horrific, frightening and too graphic making them more horrendous that beautiful. Most of viewers refer to his pieces of art as pornographic material. The photographs of Witkin not only show a single moment but they capture a series of events of these unusual people in the society. Most of the work done by Witkin represents death and or torture. The work of Witkin is based on transforming body parts of the outcasts into portraits, lustrous and glowing in which the strange variations of people and animals to him is beauty. However the interpretation of his portraits on whether they’re

National Security Essay Example | Topics and Well Written Essays - 2500 words

National Security - Essay Example According to the discussion findings the term terrorism is politically and psychologically charged, and this to a great extent compounds the complicatedness of providing an accurate definition. In 1988, one study by the US Army established that over hundred definitions of the utterance terrorism have been used. A person who applies terrorism is a terrorist. The idea of terrorism is itself contentious for the reason that it is frequently used by states to delegitimise political adversary, and hence legitimize the state's own employ of terror adjacent to those opponents. As the paper declares terrorism has been second-hand by a wide array of political organizations in getting more to their objectives; together right and left-wing political parties, patriotic, and holy groups, innovative and ruling governments. The occurrence of non-state performers in widespread-armed clash has created hullabaloo regarding the submission of the laws of war. Despite the fact that acts of terror campaign are criminal acts as for each the United Nations Security Council Resolution and domestic jurisprudence of approximately all countries in the world, terrorism refers to an observable fact including the definite acts, the perpetrators of acts of bombing and their intentions. Terror is from a Latin word that means ‘to frighten’. The terror was a panic and condition of emergency in Rome in reaction to the approach of warriors of the tribe of Cimbri in 105BC. The Jacobins cited this approach when he imposed a Reign of Terror during the French Revolution. The w ord terrorist became a word of abuse after the Jacobins lost power. Even though the Reign of Terror was being imposed by a government, in modern times terrorism normally is referred to the killing of innocent people by a group in such a manner as to manufacture a media spectacle. In 1869Nechayev made the Russian terrorist group People's Retribution. A United Nations Security Council report stated in November 2004: 'Terrorism as any act intended to cause death or serious bodily harm to civilians or non-combatants with the purpose of intimidating a population or compelling a government or an international organization to do or abstain from doing any act'. History of Terrorism The word "terrorism" was at first used to explain the actions of the Jacobin Club throughout the "Reign of Terror" in the French revolt. Edmund Burke criticized the Jacobins for letting thousands of persons hell hounds called terrorists movable upon the people of France in 1795. Italian patriot Felice Orsini heaves three bombs in an attempt to assassinate French Emperor Napoleon III in January 1858. Eight eyewitnesses were killed and 142 injured. The event played a vital role as an encouragement for the expansion of the early Russian terrorist

FM Essay Example | Topics and Well Written Essays - 4000 words

FM - Essay Example Practicing managers are interested in this subject because among the most crucial decisions of the firm are those which relate to finance, and an understanding of the theory of financial management provides them with conceptual and analytical insights to make those decisions skillfully1. Financial management, as an academic discipline, is concerned with decision-making in regard to the size and composition of assets and the level and structure of financing. To make wise decisions a clear understanding of the objectives, which are sought to be achieved, is necessary. The objective provides a framework for optimum financial, decision-making. In other words, they are concerned with designed a method of operating the internal investment and financing of a firm. These all are done in a systematic way if financial management is studied 2. Financial management is related to profit maximization as a decision criterion. According to profit maximization goal, actions that increase profits should be undertaken and those that decrease profits are to be avoided. In specific operational terms, as applicable financial management, the profit maximization criterion implies that the investment, financing and other decisions of the problem should be oriented to the maximization of profits. Though in our specific proble... In specific operational terms, as applicable financial management, the profit maximization criterion implies that the investment, financing and other decisions of the problem should be oriented to the maximization of profits. Though in our specific problem, financial goal is set up in such a way that of not operating at a loss, financial management is needed at all as the main objective of financial management is profit maximization. Workings for setting up financial goal: Fixed cost: Refurbishment cost 3: 8000 Building fixed overheads: 2000 per month 2000 6 months=12000 for 6 months So total fixed cost= 8000+12000 =20000 Fluctuation of Personnel Contingent 4 100 150 200 250 300 Cost of Goods sold 5 108000 162000 216000 270000 324000 Advanced stock Purchased for 2 weeks 3600 5400 7200 9000 10800 Total variable Cost 6 111600 167400 223200 279000 334800 Total revenue: Spend of customers/ Revenue of the store 7 150000 225000 300000 375000 450000 Total cash inflow Considering Fluctuations: 3000 8 153000 228000 303000 378000 453000 Total cash inflow Considering Fluctuations: 4000: 154000 229000 304000 379000 454000 Net cash inflow (Considering starting Cash as 3000) 9 21400 40600 59800 79000 98200 Remark 10 So to operate the store at not operating loss the minimum financial goal have to be 153000 for six months. Requirement 2: Tools to analyze a project: Ratios provide very useful tools for the manager to assess the organization by making two basic types of comparisons. First, the analyst can compare a present ratio with past (or expected) ratios for the organization to determine if there has been an improvement or

Marketing Analysis Of The Product Olay Marketing Essay

Marketing Analysis Of The Product Olay Marketing Essay The Procter Gamble As a consumer goods company PG had global, on the ground presence in about 150 countries, more than 300 brands manufacturing, distribution and selling acclivities going on day to day basis. PG compete a wide collection of categories ranging from baby care, household care, fabric care, beauty care, food and food care, per care and as well as health care. Olay The trust by the women over fifty years made Olay as the world wide leader in skin care products. The entrepreneurial and innovative chemist Graham wulff, from South Africa, in the early 1950s developed the formula for Olay. In next followed twenty years, graham along with his business partner Mr. Jack Lowe, put up the company that they both shaped to market Olay hooked on successful international organization with a 10 million dollar turnover a year. When Mr. Wulff functioning for the Industrial Development Corporation (IDC) in South Africa in the early 1950s. As he was a productive inventor, he set up a laboratory at his home, at his home he used to develop products at his free time. He determined to formulate a product which extensively cares for skin, as his attention turned to skin care. The brilliant advertising and marketing intuition of Mr. Jack Lowes has invented the first name as Oil of Olay, designed the label and wrote on the pack copy. Jack wrote the advertising copy to the magazines and newspapers as tips and beauty hints with suggestions on how to use the product. Then Adams National Industries formed by both the partners Graham and Jack to market Oil of Olay. A high demand made to the product as Oil of Olay made remarkable to success in the South African market. The extremely effective style advertisements proved by the reader. In 1985 Procter Gamble acquired the Oil of Olay making Oil of Oaly from strength to strength. PRODUCT LINE OLAY Olay has offering a multitude of 11 product line, some of them are à ¢Ã¢â€š ¬Ã‚ ¦ Olay Professional Pro-X Olay Professional Pro-X is a scientifically advanced line of skin care that gives you younger-acting, younger-looking skin in 28 days. Guaranteed.* It works by resignaling your skin to repair the moisture barrier and boost the surface-cell turnover rate. The result? A new anti-aging breakthrough thats potent, proven, and professional. Olay Definity The face of anti-aging will forever be redefined. Go beyond lines and wrinkles. New Olay Definity transforms the look of brown spots, dullness and uneven skin tone. The result? A look thats highly defined. Luminous. More flawless. Olay Regenerist Olay Regenerist, formulated with the exclusive Olay Amino-Peptide Complex, beautifully regenerates skins appearance, without irritation, by renewing its outer layer one cell at a time. The result is skin that looks, feels and behaves more like new skin. Total Effects The key to the success of Total Effects is its exclusive VitaNiacin formula. Proven effective in fighting multiple signs of aging, this exclusive combination helps rejuvenate and beautify your skin while improving the condition of the skins moisture barrier. Olay Complete Olay Complete moisturizers give your skin all-day moisture, vitamins and UVA/UVB protection in a lightweight formula for healthy skin every day. Suitable for all skin types, Olay Complete matches your skins needs with its formulas for regular, sensitive, combination/oily or extra dry skin. Olay Hydrate Cleanse Olay Hydrate Cleanse dissolves oil, makeup and dirt while a mild surfactant gel matrix helps to sweep away impurities for a clean, rinsed feel. Formulated with an emollient cleanser and skin hydrators, Olay Hydrate Cleanse leaves skin feeling and looking beautifully healthy. Daily Facials Daily Facials gently clears away oil, dirt and makeup down to the pores, leaving your skin refreshed, rejuvenated and beautifully clean. From quick, convenient cloths to double-sided discs to powerful scrubs, masks and more, Daily Facials has a cleansing product perfect for you. Olay Clarity Life can be stressful, but it doesnt have to get under your skin. Olay Clarity is the first line of Olay cleansers with a dual-hydroxy formula to actually help your skin resist blemishes aggravated by stress and hormones, day after stressful day. Olay Body Lotion Olay Body Lotion products dont just moisturize. They actually strengthen the skins natural moisture barrier to prevent dry skin over time, thus breaking the cycle of dry skin. The result is a strong, essentially impermeable moisture barrier that protects your healthy skin from the elements. With regular use, skin stays hydrated, supple and radiant even if you skip a day. Olay Body Cleansing Olays moisture-rich shower products will take your shower to a whole new level with luxurious moisturizers and skin-loving cleansers. Theres one thats just right for every skin type. Shower your body in skin-loving cleansers and moisturizers from Olay today. Olay Touch of Sun A moisturizer with a touch of sunless tanner, Olay Touch of Sun gives your skin a radiant, sun-kissed glow. No streaks. No orange coloring. No sun required. Source: www.docstoc.com/docs/14719894/Oil-Of-Olay-Products Skin Care Market: Skin care products consumption grew over the years of the review period. Women are spending more money to get a good look. For a better and younger look they are willing to try new products. to maintain consumer loyalty and loyalty, the companies in skin care industry adopting the latest technology and making the revolutionary substances to new products. The improved number of working women equates the women spending more money to spend more on their skin care, skin care become one of the favorite path for expenditure. Brand Strength: The introduction of Skin Tone Analysis System (STAS) by PGs Olay brand in selected stores enables Olay beauty consultants with a proper training to analyze customers skin type as well as perform consultations to suggest the best product to meet their needs. Aimed at the clinical dermatology market created at CDP originally development of technology is STAS. STAS encourages brand loyalty increasing the basket spends, as it is powerful sales tool providing the customers along with graphical demonstration of the science that backed the range of Olay. http://www.cambridge-design.co.uk/wp-content/uploads/pdf/ProductSystems.pdf Olay Strenghts: http://www.beautyandaging.com/oil-of-olay-review Olay is made available widely in may retail stores and also made available online as well. Olay has innovated many product lines in the skin care segment to reach a different and a large variety of consumers world wide who have their own set of needs, and most importantly Olay is a very long established company under Procter Gambles hood which is one of the largest companies and globally dominating. Olay has a spread widely all over by installing kiosks in malls and retail stores through out and had achieved a large number of customers who are quite happy with the positive results of the product. The brands range from high end to low end, respectively, to reach different demographics. Olay does have free samples on their websites, which does allow users to try out their products without any obligation to them initially, making it an attractive offer. Nonetheless, this is a skin care line specifically geared toward anti aging prevention in women. The main ingredients of Olay are pentacide peptides that helps in reduction of wrinkles and make the skin look younger ,because of its miracle treatment success the consumers are quite satisfied with its results thereby making them buy the product again and again. Olay weaknesses: Some of the issues found in Olay ingredients are that there are no results from the clinical trials which they had posted for any of the product lines in their website. And also the unavailiabilty of personal testimonies makes it difficult to believe all the claims of their products because the reviews given on them did not have names or pictures. It was hard be convinced of the credibility of these type of claims when more details were not provided with the result that each person had using the skin care line. Another problem that occurred was that customers are not able to directly purchase Olay through Olay.com, making them have to go to another source. The odds are that you have heard of Olay before because it is so well known as a big name brand. This product line has a lot of money that has gone into it, but they are still lacking the conclusive information necessary with the support of clinical evidence to show what their products really have to offer.   One more issue could be the fact that this line targets women specifically who are middle-aged and also some of the main ingredients used have been contentious in the past. This includes the use of additives like glycerin, which have been argued will remove moisture from the skin instead of adding it to the complexion. Olay would do better to potentially focus on more powerful active ingredients in their skin care line to attract users. One of the main drawback of Olay is that its priced very high because of which not many customers buy the product as a result of which olay looses its customers to its competitors like Garnier, Loreal and others who are priced according to the mass market consumers. BRAND EFFECTIVENESS: There are significant benefits to a successful brand extension: Identify logical new product possibilities Capitalize on the paid-for equity in established brand names Enable a company to enter new categories at significantly lower cost Reduce the risk of failure given the already established awareness and trust Create a positive synergistic effect with the efficiencies of umbrella branding and advertising Reinforce the consumers perceptions of the parent brand name Bring news to existing brands when there is otherwise nothing new to say about them Brands are a constraint to enter into new variants. Brands (not production capabilities) are the prime barrier to entry into most categories. Many companies could make a cola, but only Coca-Cola owns that brand. As a result, well known existing brand names can be the way for a company to enter a new category that otherwise would be impossible. Our brand extension study for Reeses identified peanut butter as a logical brand extension. Hershey could not have efficiently entered the peanut butter category without the Reeses brand. In effect, brand extensions allow a company to capitalize on the previously paid for recognition, reputation and leverageable equity of its brand names. With the prohibitive cost of establishing new brands (just ask ex dot-coms), brand extensions save companies money. When done correctly, they also reinforce the properties of the existing parent product through synergy and bring news to the brand. It is not uncommon to find sales of the parent product rising a fter the launch of a successful brand extension. Notice how was the Olay brand introduced into the soap business: source: http://www.brandextension.org/benefits.html Olay has launched a various types of skin care products so as to extend the brand into different variants in the skin care segment very successfully there by validating its brand effectiveness prevailing on its consumers minds . The procedure of extending a brand also has other potential benefits. In recent years, the UKs cosmetics market has seen many brands launching exclusive and expensive lines after gaining some of the market share. Examples of this include Procter Gambles Olay skincare line.Olay on itself is a great example of a brand which recognized a need for multi-branding, which let them avoid one brand cannibalizing the market share of another as well as reserved more valuable space on stores shelves for their products. In November 2008, they launched a range of premium skincare products under its Olay brand. The Olay Pro-X range is aiming at mass market but is being marketed as a luxury product at the same time. This is closely related to PGs desire to re-position the b rand for high-end market customers. The Pro-X series is yet another additional line in Olays family and it benefits from the fact that the awareness of core brand can reduce costs. Olay has been an established and popular brand so its name will increase the willingness of consumers to try new brands. According to PG spokesman, Pro-X is aimed at customers who are more likely to buy mid- to premium-range skincare products from department stores. (Marketing Week, 30.10.08). The fact that Pro-X is an extension, not a new brand, makes it much easier for distributors and retailers to agree on distributing and selling it as they dont need to worry about potentially risky aspects, e.g. safety issues. Customers perceived risk of purchase also becomes lower than in the case of a completely new brand. PG first did a research if the online marketing would benfeit the brand and wether if it will influence the minds of the customers as they wondered that wether the payback is better than the other media choices in terms of influencing sales, they then focussed on effectiveness and have come up with a strategy as ., does online advertising affect sales? If it did, then how can the marketer achieve sales in the most cost efficient manner and it included the best frequency, targeting and other dynamics. PG started with an ample frequency of 40 ads per consumer over 8 weeks this was way too past the point making it expensive, however it was very effective and then the next step they took was to make the brand efficient and they cut the frequency down and entered online there by making a tremendous impact on its sales. BRAND VALUE: poolonline.com According to the source brand value mainly on the financial performance and the brand market performance and olay has very efficiently balanced both its financial and the brands market performance. Olay is Britains bestselling skincare product, according to Marketings Biggest Brands survey. However, year-on-year sales were down by 11% in the 12 months to July 2005, and in this years Readers Digest Most Trusted Brands survey, Nivea knocked Olay off top spot being one amongst its tough competitor (bowery). Olay undoubtedly has done a marvelous job of building on its heritage of skincare for its majorcore target the older women. Women of this age have a greater disposable income and will buy premium products, even if using mass-market brands for their daily skincare. The major challenge for Olay is to target young customers. The anti-ageing brands are driven by constantly changing ingredients, making it hard to build specific benefit loyalty. Olay s ads are approachable and real. It is a safe, trusted and comfortable brand.(according to SHIRIN VALIPOUR GLOBAL BUSINESS DIRECTOR, JWT) source: http://www.market-intelligence.com.au/images/brand.png AWARDS: Olay has received quite some awards stating its Brand loyalty,Brand image among which some of the latest awards are., Glamour Magazine gave their Glammy Award toOlay Regenerist Eye Lifting Serum, for Best Drugstore Eye Cream,(September, 2009). Life Style Magazine gave their Beauty Award to Olay Definity Eye Illuminator , for Best Eye Cream, (August, 2009). Better Homes and Gardens Best New Product Award goes to.. Olay Definity Color Recapture for Best New Anti-Aging Product and Best New Product Overall in a survey among 50,000 consumers, (January,2009) Consumer Survey of Product Innovation gave their Product of the Year Award to Olay Body Wash plus Spa Exfoliating Ribbons Winner Body Care Category. Survey of 100,000 people by TNS. (January, 2009). These awards prove that the brand has made a significant impact on the consumers mindsets and has established a very strong brand loyalty, and also its Brand Image as an unbeatable market leader in the skincare industry in the anti ageing cosmetic sector. TARGET MARKET: Olay mainly targets middle aged women from 25-45 as the product is for reducing wrinkles with the basic concept of looking young and therefore so is the target market, though Olay could have implemented research and developed new age products for younger women to achieve the market share and increase is brand equity, Inspite of very few publics falling into the brands target the brand has marked a place as a global leading skin care product. MARKET SHARE: BRAND IMAGE: CONCLUSION/RECOMMENDATIONS: BHAI PLZ HELP OUT WITH THIS UNTIL THEN I WILL FIGURE OUT THE REFERENCESà ¢Ã¢â€š ¬Ã‚ ¦ OK MERE BHAI ..

Disentangling Genres Essay -- Literature Essays Literary Criticism

  Ã‚  Ã‚   When asked to explain what distinguishes one literary genre from another, aficionados of a particular genre sometimes answer, "I know it when I see it." It may be true that some devotees develop a sixth sense in identifying a literary work as belonging to a specific genre. However, uncommunicated intuitive knowledge does little to either define relatively new or fledgling genres, or distinguish   break- away genres, such as exploration and science fiction from the similar or closely related "parent" genres of travel and adventure, and fantasy, respectively.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     The better defined a genre, the less likely a reader will be to mistake one genre for another and the more likely a selection will match a person's expectations. However, the age old literary function of genre, to provide an interpretive framework for readers, is sometimes secondary to the business imperative that a text be marketed in the most profitable manner. Since some genres have a higher readership than other, publishers may have a   financial motivation for marketing a novel in a particular genre although readers may be mislead.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To increase interest, authors also frequently write books which exploit public interest or current trends.   Edgar Allan Poe's only novel, The Narrative of Arthur Gordon Pym of Nantucket, capitalizes on the recent expeditions to the South Pole. However, the novel's journey and destination are largely superfluous to the action of the plot.   The story is a suspenseful fantasy of dark visions, darker actions and ghostly visitations from the living dead. Although some readers and critics consider it a science fiction novel, Pym is primarily a compilation of the many gothic plot devices of Poe's short... ...orks Cited Abrahams, M.H. A Glossary of Literary Terms. Ft. Worth TX: harcourt,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Brace College Publishers, 1999. Aldiss, Brian and Wingrove, David. The Trillion Year Spree.   Ã‚  Ã‚   Poughkeepsie,   NY: House of Stratus, 2001. Disch, Thomas M. The Dreams Our Stuff is Made Of.NY, NY: Simon and Schuster, 2000. Freedman, Car. Critical Theory and Science Fiction. Hanover, NH: UP of New England, 2000. "Macpherson, James."   E-Library. 1.2 (2002 ): Online. Internet. 14   Ã‚  Ã‚  Ã‚  Ã‚   April 2002  Ã‚     Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.encyclopedia.com/html/M/MacphersJ.asp Mann, George. The Mammoth Encyclopedia. NY,NY: Carrol and Graf, 2001. Nelson, Brain R. Western Political Thought. Inglewood Cliffs NJ:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Prentice-Hall,1982. White, Craig. Syllabus LITR5738:Literature of Space and Exploration    ts. University of Houston Clear Lake. Houston TX.